An infectious anthem of newfound commitment and the exhilarating leap into genuine affection.
“This Time I’m In It For Love”, the undeniably catchy hit from the band Player, burst onto the airwaves in the fall of 1978 as the lead single from their sophomore album, “Danger Zone”. It swiftly climbed the Billboard Hot 100 chart, peaking at an impressive number ten, firmly establishing Player as a force to be reckoned with in the late 70s pop-rock scene. This vibrant track marked a departure from their earlier, more melancholic hit, showcasing a newfound optimism and a driving energy that resonated with audiences embracing the possibilities of lasting romance.
The story behind “This Time I’m In It For Love” reflects a shift in the band’s sonic direction and a burgeoning confidence in their songwriting. Written by the group’s core members, Peter Beckett and J.C. Crowley, the song captures the exhilarating feeling of entering a relationship with a clear and determined intention. It speaks of lessons learned from past experiences, a conscious decision to shed previous hesitations and fully embrace the potential for a deep and meaningful connection. This theme of renewed hope and wholehearted commitment clearly struck a chord with listeners seeking anthems of positive change and romantic optimism.
The meaning of “This Time I’m In It For Love” is a straightforward yet powerfully relatable declaration of genuine affection and unwavering dedication. It’s a song about shedding cynicism and embracing vulnerability, about entering a relationship not with caution or reservation, but with an open heart and a firm resolve to make it last. The lyrics convey a sense of excitement and anticipation, a feeling of finally finding someone worth investing in completely. Phrases like “No more games, no more lies” underscore a commitment to honesty and authenticity, highlighting a desire for a relationship built on trust and genuine emotion.
Musically, “This Time I’m In It For Love” is a quintessential example of late 70s pop-rock perfection. Its infectious melody, driven by a memorable guitar riff and anchored by a solid rhythm section, is instantly engaging. Peter Beckett’s smooth and earnest vocals convey the sincerity of the lyrics, drawing the listener into the narrator’s newfound conviction. The harmonies are tight and polished, adding to the song’s overall sheen and commercial appeal. The production is crisp and clean, allowing each instrument to shine while contributing to the track’s undeniable energy and upbeat feel.
For those who remember the late 70s, “This Time I’m In It For Love” is likely to evoke memories of carefree days, roller rinks, and the hopeful anticipation of young romance. It was a soundtrack to new beginnings, a song that captured the optimistic spirit of a generation looking towards the future with a sense of possibility. Its enduring popularity lies in its universal message of hope and commitment in matters of the heart. It reminds us of the exhilarating feeling of believing in love again, of shedding past disappointments and embracing the potential for a truly fulfilling connection. Player‘s infectious anthem remains a vibrant testament to the enduring power of love and the joyful declaration of finally being “all in.”
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