The Association’s “Cherish”: A Timeless Ode to Unrequited Love and Longing
“Cherish,” released by The Association in 1966, is a song that has woven itself into the fabric of popular music history with its hauntingly beautiful melody and heartfelt lyrics. Written by the band’s lead guitarist Terry Kirkman, the song became a massive hit, reaching the pinnacle of the Billboard Hot 100 and securing The Association’s place among the leading bands of the 1960s. “Cherish” is often cited as one of the definitive love songs of its era, resonating deeply with listeners due to its emotional depth and the sincerity of its message.
When “Cherish” was released as the second single from The Association’s debut album, And Then… Along Comes the Association, it quickly captivated audiences. The song’s lush harmonies, coupled with its orchestral arrangement, set it apart from other pop songs of the time. “Cherish” went on to dominate the charts, spending three weeks at No. 1 on the Billboard Hot 100 in September 1966, and it also performed well internationally. Its success marked the first of three No. 1 hits for The Association, establishing them as a major force in the music industry.
The Association was known for their sophisticated vocal harmonies, and “Cherish” is one of their finest showcases. The song’s arrangement is complex yet seamless, with the voices of the band members blending perfectly to create a rich, full sound that envelops the listener. The delicate interplay of the instruments, including a gently strummed guitar, soft percussion, and subtle string sections, complements the vocal harmonies, enhancing the song’s emotional impact.
Lyrically, “Cherish” is a poignant exploration of unrequited love. The word “cherish” itself becomes a powerful symbol of the deep, yet unspoken, feelings the narrator holds for someone who does not seem to reciprocate the same intensity of emotion. The lyrics express the pain of loving someone from a distance, the ache of longing, and the bittersweet nature of harboring such deep affection without the possibility of it being returned. Lines like “Cherish is the word I use to describe / All the feeling that I have hiding here for you inside” capture the essence of yearning and the melancholy that comes with it.
The song’s gentle, introspective mood is further emphasized by Kirkman’s heartfelt delivery. His voice, filled with both passion and vulnerability, carries the weight of the lyrics, making the listener feel the narrator’s emotional turmoil. This raw emotional honesty is perhaps why “Cherish” has remained such a beloved song over the years—its themes of love, longing, and emotional complexity are universal and timeless.
“Cherish” was not only a commercial success but also a critical one. It was praised for its lyrical sophistication and musical arrangement, which helped set a new standard for pop ballads. The song’s popularity was so immense that it became one of the most-requested songs on radio stations across the country, and it has since been covered by numerous artists, further cementing its status as a pop standard.
Beyond its chart success, “Cherish” has had a lasting impact on the music world. Its influence can be seen in the work of countless artists who followed, especially in the way it brought a sense of introspection and emotional depth to pop music. The song’s enduring appeal lies in its ability to connect with listeners on a deeply personal level, making it as relevant today as it was over five decades ago.
In conclusion, “Cherish” by The Association is a masterful piece of music that captures the bittersweet beauty of unrequited love. Its success on the charts, its critical acclaim, and its continued popularity all speak to the song’s timelessness. With its lush harmonies, tender lyrics, and emotional depth, “Cherish” remains one of the most iconic love songs of the 1960s, a true classic that continues to touch the hearts of listeners around the world.