“Him or Me – What’s It Gonna Be?”: Paul Revere & The Raiders’ Defining Pop-Rock Ultimatum
Paul Revere & The Raiders’ “Him or Me – What’s It Gonna Be?” marked a pivotal moment in the band’s evolution, blending their garage rock roots with a more polished, pop-flavored sound. Released in 1967 as the lead single from their album Revolution!, this track became a defining statement for the group, peaking at #5 on the Billboard Hot 100 and serving as their fourth and final Top 10 hit before the success of “Indian Reservation.”
Unlike earlier hits such as “Kicks” and “Hungry,” which carried raw, rebellious energy, “Him or Me – What’s It Gonna Be?” embraced a more accessible pop sensibility without losing the group’s signature verve. Co-written by Mark Lindsay and producer Terry Melcher, the song pairs jangling guitar riffs and vibrant horns with a narrative steeped in emotional tension. At its heart, it’s a direct ultimatum from the narrator to a romantic interest, challenging them to make a definitive choice between two competing suitors. The urgency in the lyrics is matched by the song’s brisk tempo and buoyant arrangement, creating a captivating balance of emotional stakes and infectious rhythm.
The production, overseen by Melcher, exemplifies the polished yet energetic sound that was emblematic of late-1960s pop-rock. Harmonized vocals and hook-laden melodies make the track irresistibly catchy, while the spirited instrumentation keeps it grounded in the Raiders’ rock sensibilities. Lindsay’s vocal delivery brims with urgency and charm, adding a layer of authenticity to the song’s emotional core.
Released at the height of the Summer of Love, “Him or Me – What’s It Gonna Be?” reflected the shifting musical landscape of the era. It managed to capture the zeitgeist while maintaining the Raiders’ unique identity, bridging the gap between the rawness of earlier garage rock and the more refined sounds emerging in mainstream pop. Its success on the charts solidified Paul Revere & The Raiders as enduring hitmakers, capable of evolving their sound without alienating their loyal fan base.
Though its chart success marked the end of their consistent Top 10 streak, the song remains a beloved highlight of the Raiders’ discography. Its infectious energy, compelling narrative, and seamless blend of rock and pop elements make it a timeless classic. For fans of the era, “Him or Me – What’s It Gonna Be?” is not just a song—it’s a nostalgic touchstone that captures the exuberance and emotional immediacy of 1960s pop-rock at its finest.