Confidence and Charm in Harmony: The Rubettes’ “I Can Do It”
Released in early 1975, “I Can Do It” by The Rubettes exemplifies the shimmering optimism and catchy craftsmanship of mid-70s British pop. This fourth single by the band quickly found its way into the hearts of fans, reaching number 7 on the UK Singles Chart. It was the second release from their album We Can Do It and became yet another testament to their ability to craft irresistibly upbeat and polished hits.
Written and produced by the legendary duo Wayne Bickerton and Tony Waddington, the track carried a bold sense of self-assuredness, both in its lyrics and its delivery. Its placement as the debut release for State Records—the label co-founded by Bickerton and Waddington—further underscored the song’s significance. Catalogued as STAT 1, the single marked a fresh chapter for the band and its creative team, capturing the spirit of reinvention and independence that characterized the era.
Musically, “I Can Do It” leans into the classic elements of glam-pop, blending upbeat rhythms with vocal harmonies that radiate confidence and charm. The driving melody, crisp instrumentation, and energetic tempo give the track an immediate appeal, while its production exudes a polished exuberance that was the hallmark of The Rubettes’ sound.
Lyrically, the song is a declaration of empowerment and determination. Its infectious chorus serves as an anthem for self-belief, capturing a universal sentiment that resonated with listeners of all ages. Whether interpreted as a personal mantra or simply a feel-good pop song, “I Can Do It” stands as a beacon of positivity, encouraging listeners to embrace their potential with unshakable confidence.
This single also cemented The Rubettes’ place among the most reliable hitmakers of the mid-70s. Following their breakout success with “Sugar Baby Love”, which dominated the charts in 1974, and subsequent hits like “Tonight”, the band demonstrated their staying power with “I Can Do It”. Their ability to balance catchy melodies with sophisticated production ensured their appeal extended beyond fleeting pop trends.
As the 1970s progressed, “I Can Do It” became more than just another chart success; it embodied the optimism and creativity of its time. The Rubettes’ distinct style, marked by their trademark white caps and fusion of doo-wop-inspired harmonies with modern pop sensibilities, made them stand out in a competitive musical landscape. Their knack for blending nostalgia with contemporary flair earned them a dedicated fan base and ensured their songs would endure long after their initial chart runs.
Today, “I Can Do It” is remembered as a feel-good anthem of self-empowerment and a sparkling example of 70s pop at its finest. Its combination of confident lyrics, vibrant melodies, and expertly crafted production continues to charm new generations of listeners. The Rubettes may have crafted this song as part of a larger wave of pop hits, but its enduring legacy proves its message of belief and determination is timeless.