“A Must to Avoid” – A Swinging Warning in the Beat of the British Invasion
Released in late 1965 as a single and featured on both the 1966 album Hold On! and the accompanying EP A Must to Avoid, this upbeat gem by Herman’s Hermits captures the quintessential charm of the British Invasion era. Written by the dynamic duo P.F. Sloan and Steve Barri and produced by the legendary Mickie Most, the song became a catchy cautionary tale wrapped in the effervescent style that defined the group’s success.
“A Must to Avoid” charted impressively on both sides of the Atlantic, peaking at number 8 on the UK Singles Chart and reaching number 3 on the Billboard Hot 100 in the United States. It reflected the group’s knack for delivering irresistibly melodic pop tunes infused with humor and a relatable narrative. Critics at the time hailed it as a sure hit, with Billboard praising its infectious rhythm and Cash Box noting its clever lyrics about a femme fatale whose charm spells trouble for any man who dares to fall for her.
Musically, the song embodies the vibrant energy of the mid-’60s, driven by jangly guitars, an upbeat tempo, and Peter Noone’s boyish vocals, which balance playful wit with an earnest charm. The production by Mickie Most is crisp and polished, a hallmark of Herman’s Hermits’ sound, ensuring the track was radio-friendly and instantly memorable. The lyrics, light-hearted yet cautionary, tell the story of a woman whose allure is matched only by her toxicity—a playful warning to steer clear.
The song’s title, a clever play on words, is a prime example of Sloan and Barri’s ability to blend wit with commercial appeal. This songwriting team, known for penning hits for other ’60s icons like The Grass Roots and Barry McGuire, crafted a tune that felt fresh yet timeless, perfectly tailored to the upbeat and accessible style of Herman’s Hermits.
“A Must to Avoid” is emblematic of the band’s place in the British Invasion pantheon. While contemporaries like The Beatles and The Rolling Stones pushed rock music into edgier territories, Herman’s Hermits carved out a niche with lighthearted, melodic pop that appealed to younger audiences and families alike. This track, with its mix of playful storytelling and irresistible hooks, showcases their ability to charm fans and critics while keeping the dance floors lively.
Today, “A Must to Avoid” remains a delightful reminder of the era’s innocence and exuberance. Its catchy melody and cheeky lyrics transport listeners back to a time when British pop ruled the charts, and Herman’s Hermits were at the forefront of the movement, spreading joy with every beat.