“First I Look at the Purse” – The Contours’ Irresistible Groove on Love and Money
The Contours deliver pure energy and irresistible swagger in their 1965 hit “First I Look at the Purse,” a Motown gem that flips the script on romance with humor and unapologetic honesty. This track stands out as a bold, tongue-in-cheek anthem about prioritizing financial stability over traditional romance. Written by Smokey Robinson and Bobby Rogers of The Miracles, it pairs The Contours’ signature high-energy vocals with sharp lyrics that combine social commentary with a hefty dose of fun.
From the very first beat, “First I Look at the Purse” sets an infectious rhythm that draws listeners in. The bassline is relentless, underscoring the track with a driving groove that keeps the tempo lively and hard to resist. The Contours’ vocal delivery matches this intensity, with lead vocalist Joe Stubbs giving a performance that’s gritty and packed with character, adding an extra layer of attitude to the lyrics. In lines like “Some fellas look at the way they walk, the way they act and the clothes they wear,” the song delivers its punchline with comedic timing, turning the usual love song into something unconventional and refreshingly candid.
Robinson’s lyrics paint a picture of a man who’s pragmatic in his pursuit of love, focusing on financial stability over typical romantic traits. It’s a clever twist, and The Contours run with it, leaning into the humor with unabashed enthusiasm. The song doesn’t shy away from its message; instead, it revels in it, offering a playful commentary on the often overlooked role of finances in relationships. It’s a track that doesn’t take itself too seriously, and that’s part of what makes it such an enduring favorite.
The Contours’ performance in “First I Look at the Purse” embodies the spirit of Motown’s golden era—raw, energetic, and just a little mischievous. Backed by powerful brass and infectious rhythms, they make this track a standout that still resonates for its wit and lively groove. “First I Look at the Purse” reminds us that sometimes, love songs can be just as memorable for their humor as they are for their heart, leaving listeners both amused and ready to dance.